Leveling the Playing Field: Unlocking the $4 Billion Opportunity in Women’s Sports Merchandise

Join us for a breakfast panel discussion on the booming growth of consumer spending in women’s sports merchandise and how the industry can capitalize on this rapidly expanding market. 

We’ll explore the untapped demand for a wider range of products, the challenges fans face in accessing and purchasing women’s sports merchandise, and the crucial role that merch plays in cultivating fan loyalty. 

The panel will address the need for a seamless shopping experience with styles and availability that rival the quality and variety seen in men’s sports merchandise. With a staggering $4 billion annual opportunity in women’s sports merch, this conversation will dive into strategies for seizing the moment through effective consumer marketing, fan engagement, merchandising, and licensing opportunities.

Panelists:

• Kimberly Mason - Executive Producer, Togethxr
• Gina Waldorn - Chief Marketing Officer,  Sports Innovation Lab
• Allie Weiller - Brand Partnerships Lead, Klarna 

Moderator:

Tajay Ashmeade, Professor, The Rocnation School of Music, Sports, and Entertainment

• Register today, seating is limited. Event registration closes Friday September 20th, or when seating capacity has been reached. 
• This event is open to the public. See ticket pricing below.
• Attendance is by advance registration only.

Questions About The Chapter Event: Contact the chapter directly at the email address listed on the registration page. Please allow up to two business days for your message to be received. During peak event registration periods, volunteers monitor the chapter’s email inbox more closely, but please be advised that immediate responses may not be possible.

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Refund Policy: All event tickets are non-refundable. Please note that canceling your registration via the ticketing system does not initiate a refund/credit. There are upfront costs and financial commitments associated with the event that make it impractical to offer refunds. We recognize that there may be extenuating circumstances, such as a natural disaster, or other unforeseen event that would prevent participation. In those rare occasions, the chapter may, at its sole discretion, consider a goodwill gesture to this policy.

Members: Make sure you are logged in and click on the RSVP button in the right column beneath the event image. If you need to join or renew, please do so as soon as possible. The system takes about 30 minutes to update before you can register for this event. If you do not see the RSVP button on this page, please log out and then log back in.

NOTE: If you are signed in and do not see the RSVP button beneath the event image, your membership may have expired. When logged in, your membership expiration date appears at the top of the page. If a membership expiration date is not visible or if you do not see the RSVP button, please contact the national office for assistance - not the chapter (the chapter cannot resolve technical issues with your membership profile) .

Here's how to check your membership status. If you are experiencing issues with renewing/joining, please contact the national office. A member of the WISE national office will assist you. 

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